Thursday, March 29, 2012

a long post to make up for a non-existant one.

Hello everyone,

I just ate 4 jalapeno slices, and am beginning to perspire slightly on my forehead.

I am sorry we didn't post last tuesday. Even sorrier than I am about missing out on the sweet deal of a luscious legendary burger, crispy french fries, and a refreshing coca cola for only $5.55 at my local triple o's restaurant, here in the langara cafeteria.

Please consider the pain of 4 spicy jalapeno slices, and the anguish at missing out on an awesome deal punishment enough for me missing an update.

-----------------------------------------------------------------------------------------------

I now move this blog on to a hard hitting social issue which affects Canadians annually.

RRRRRoll up the RRRRRim to win (as it was originally marketed)!

A subtle marketing shift has been made over the past few years, from the act of winning, to the act of rolling. This annual promotion (held by an unnamed Canadian coffee shop chain named for a Toronto Maple Leafs defenseman who played for them from 1949-1970, born in Cochrane, Ontario) causes a commotion of emotions from ocean to ocean. This notion is troubling to me. I do not like how a vendor of magic caffeinated potion toys with my emotions.

I buy the drink with anticipation. I drink it. Not too hastily, lest I burn my tongue, but hastily enough as to most expediently satisfy my curiosity.

And then...

I roll up the rim.

And do not win.

There is a supposed 1 in 6 chances of winning.

My combined 2 year record is roughly 3 wins for 60 rolls. (this is an exact number for wins, and a conservative figure for rolls).

I am speechless.

I don't know what else to say.

I feel used.

On one hand, how can I condone these actions? A corporate giant taking advantage of defenseless, mindless caffeine addicted, consumer like me.

But on the other hand, I must commend them.

They do not simply sell the most widely used legal drug in the world, in red paper cups (now available in a 24 oz size!).

They sell hope.

Truthfully the coffee is not great. I switched at the beginning of the year to drinking Starbucks coffee because of its superior taste, and the fact that the line ups do not stretch halfway across campus.

But every February, when hope becomes available for purchase, I am somehow drawn back to this Canadian institution, like so many before me have also been drawn back.

-----------------------

Nick says: Double-doubles are like drinking liquid candy.


1 comment:

  1. I should note that in a blind test, Tim Horton’s came ahead of disgusting burnt Starbucks coffee.... McDonald’s and Wendy’s are even better.

    ReplyDelete